My name is Jerry Foster. I’m an industrial designer who specializes in merchandising design and product development. Have a look around. If you need creative help on a project, I’d be delighted to hear from you.
I'm a fan of Art Deco, so I particularly enjoyed designing this display for Tribeca. The finished production piece, produced by IDW, was so faithful to the rendering that this image might as well be a photograph.
Our client wanted a way to create anything from a small display to an entire wall of wine bottles using a combination of materials for a high-end look. This is the concept that won. With a few simple pieces made of wood, metal, and frosted acrylic, it can showcase any type of wine bottle standing, cellared, or angled back, and it can also cross-merchandise wine glasses. It would look nice in your home, too. Even the smallest version here is made up of a few standard components that assemble with no tools.
Who doesn't love a little retro now and then? This is just one of several retro-inspired coolers we designed some years ago (we can't share anything recent, unfortunately). This is the kind of project that makes being a designer really fun sometimes.
We designed this cart back in 2008 to be used on the field in the Superbowl and help promote Gatorade. It had a myriad of compartments and add-ons for cold and ambient beverages and incorporated stylized handles, large wheels to handle uneven terrain, and rails to help secure insulated beverage dispensers.
Clear acrylic and brushed steel lends a high-end look to this counter display we created for Borba Cosmetics. The challenge on all cosmetics displays is to showcase a slew of different shapes, sizes, and colors in a way that is clean visually as well as easy for the consumer to navigate.
Designing a golf club display is a huge challenge. For example, the simple act of designing a bracket to hold a wide range of clubs is a challenging design problem in itself. This concept took a lot of research and time to create, but we believe it exceeded all the project parameters and showcased the brand in an impactful way.
Compact, lightweight, and portable iPad stand made of durable, sustainable bamboo.
Check out our trade show booth design for IDW. It’s designed to be modular so it can be reconfigured to fit into almost any booth space large or small. Each of the platforms you see functions as a pedestal for their key products.
