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Penfold's Modular Event Bar

We designed this event bar for Penfold's Wine such that it would be easy to ship and set up in different locations.  It features plenty of storage behind, magnets that easily secure the sections together, wheels so it can be moved easily, and a removable clear top so that the promotional graphics can be switched out as desired.  The pieces can also be used individually in smaller spaces.

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Branded Bar Table

This table was produced by IDW as a promotional furniture piece for various venues.  A range of finishes and materials set off the brand and impart a high-end look and feel, and ease of assembly was addressed for easy shipping and setup.

Initial sketch

Initial sketch

Rendered model

Rendered model

Venue illustration

Venue illustration

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Coke NOS Full Throttle Energy Display

This animation shows a variety of concepts we created for a floor display which would feature a variety of both cold and ambient energy drinks.  A production version was eventually built based upon one of these designs.

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Sci-Fi cooler serves you cold energy

We created this concept cooler some years ago for a customer who wanted a refrigeration solution which would really stand out from the boring black box coolers that dominate the industry.  The challenge was to create a new look without the liberty of being able to modify the basic structure of a standard cooler.  A plasma ball in the middle of the door injected playfulness and interactivity while playing up the product's selling point.  A version of this design was eventually produced and saw widespread release in the U.S.

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Stylized die-cast cooler handles

It's always fun to interpret the graphic identity of a given brand as a sculptural form.   In this case, the client wanted their branding reflected in the form of a cooler handle.  These are a few of the ideas we provided.

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Countertop cooler serves up energy securely

How do you design a compact cooler to serve up one cold energy shot at at time to deter theft?  That was our challenge with this project.  The solution was to use thermoelectric cooling in a molded housing and a cleverly designed rotating dispenser that only allows the consumer access to one shot at a time.  The shots are restocked by the clerk via a hinged locking lid.  Serpentine channels inside feed the shots down into one of the two dispensing barrels, which also make a clicking noise to alert the clerk that the product is being dispensed.

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Coke Aluminum Bottle Glorifier

Created to showcase the new look and feel of Coke's aluminum bottle design, this countertop display showcased the product by floating the bottles off the base and lighting them from underneath.  The silver finish was intended to provide a neutral, high-end backdrop and help the bottle graphics stand out.  Green glass was a visual callback to the traditional Coke bottle.

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Art Deco Tribeca Liquor Display

I'm a fan of Art Deco, so I particularly enjoyed designing this display for Tribeca.  The finished production piece, produced by IDW, was so faithful to the rendering that this image might as well be a photograph.

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Wine shelving system grows with your collection

Our client wanted a way to create anything from a small display to an entire wall of wine bottles using a combination of materials for a high-end look.  This is the concept that won.  With a few simple pieces made of wood, metal, and frosted acrylic, it can showcase any type of wine bottle standing, cellared, or angled back, and it can also cross-merchandise wine glasses.  It would look nice in your home, too.  Even the smallest version here is made up of a few standard components that assemble with no tools.

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Coke retro cooler concept

Who doesn't love a little retro now and then?  This is just one of several retro-inspired coolers we designed some years ago (we can't share anything recent, unfortunately).  This is the kind of project that makes being a designer really fun sometimes.

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