The client needed ideas for a floor display that would merchandise a prominent brand of whiskey. We were asked to provide ideas which would provide strong visual cues reflecting the brand identity, which is at once bohemian, modern, vintage, industrial, rustic, and upscale. Once the concepts below were considered, a winning idea was chosen, prototyped, approved, and can now be seen in stores worldwide. The 3D model of the winning idea is available for download here.
A few years ago, I was asked to design a display system for a major retailer which would provide a high-impact, flexible solution for a range of smart home control products. We provided a number of concepts, and eventually one direction was chosen, fabricated, and test marketed. Here are some examples of the work we did.
This one image contains all 1268 concept renderings created by Coyote Concepts in 2016. That's an average of 4.87 concepts every single workday! Why would you contract anyone else?
We designed this event bar so that it would fold up small for easy transport. It features large lockable casters that accommodate almost any terrain, and areas underneath each wing for rolling barrel coolers.
A major manufacturer of personal audio products wanted a counter display which would showcase their bluetooth speakers and headphones in big box stores. We integrated lighting, backlit graphics and/or interactive LCD information, and proposed a system which consisted of a base unit with swappable modules which would enable long-term flexibility and reduce cost.
We designed this event bar for Penfold's Wine such that it would be easy to ship and set up in different locations. It features plenty of storage behind, magnets that easily secure the sections together, wheels so it can be moved easily, and a removable clear top so that the promotional graphics can be switched out as desired. The pieces can also be used individually in smaller spaces.
A few thumbnails showing our rough ideas for a semi-permanent floor display.
We designed this wire display with a slim profile to fit into narrow spaces in convenience stores.
This animation shows a variety of concepts we created for a floor display which would feature a variety of both cold and ambient energy drinks. A production version was eventually built based upon one of these designs.
"The number of individuals who know how to make a can of Coke is zero. The number of individual nations that could produce a can of Coke is zero. This famously American product is not American at all. Invention and creation is something we are all in together. Modern tool chains are so long and complex that they bind us into one people and one planet. They are not only chains of tools, they are also chains of minds: local and foreign, ancient and modern, living and dead — the result of disparate invention and intelligence distributed over time and space. Coca-Cola did not teach the world to sing, no matter what its commercials suggest, yet every can of Coke contains humanity’s choir."
Fast Company offers up a very well done 50-second video on the principles of design by Matt Greenwood. As the article states, "It won't teach you everything you need to be a designer, but it's a good start." I enjoyed the video, but I would characterize it more as a lovely illustration one might show students on the first day of Design 101. After practicing for 26 years, I'm still learning what I need to know to be a good designer. The principles are critical, but once you internalize them, I believe great design comes from insatiable curiosity, a desire to integrate art with engineering, and an innate obsession with providing simple and elegant solutions to even the simplest of problems. Click here for the link.