Mobil needed a floor display that would showcase their flagship motor oil. They wanted it to convey an identity that's as tough, durable, and long lasting as the product itself. We chose to integrate components molded in a silver finish to match the packaging, ribbed details, diamondplate, and hexagonal bolt heads. A large interchangeable header graphic area with a sample bottle and a literature pocket on the side completed the look.
Few brands have as well-defined an identity as the brand pictured below. Showcasing this identity while taking into account budget, scale, and structure is not a task for lightweights. It takes years of practice to be able to deliver concepts that hit every mark. Designers like to complain about the difficulty of providing a fresh, eye-catching designs under such daunting constraints, but often it is precisely these kinds of challenges which ultimately produce the most noteworthy results. We understand this, and welcome the challenge. These endcap concepts provide a good example.
Every professional I know understands the frustration of getting stuck in their chosen area of expertise. It is a cruel paradox that in order to advance your career, it is necessary to specialize, but in doing so you may also discover that years of dedication to your specialty have left you feeling a bit bored. What to do? Branch out! If you're a designer, polish up your artistic skills! You may not find someone to give you a paying project in another creative niche, but you can make a nice side hustle out of it if you're willing to give up a little of your spare time.
Today's post is my current side hustle. I long time friend of mine wrote a simple children's book, and she asked me if I could provide the illustrations. Perfect opportunity to sharpen my sketching skills, have some fun in the evenings, and who knows? Maybe the book will sell and I'll end up making a bit of extra cash! If not, it will still be a fun and rewarding experience. The book will ultimately consist of 15 illustrations. This one will appear in the middle. I started with some rough sketches to capture the author's writing, did some research online to figure out a style, and experimented with color and lighting in Photoshop and Autodesk Sketchbook on a Wacom Cintiq monitor. What do you think?
Let's usher in the new year with a few examples of the many sparkling wine display concepts we've created over the years. We've created eye-catching permanent and temporary concepts for a slew of brands with a wide range of budgets. Call us if you need some fresh ideas!
We created over 1,016 concepts in 2017. That's nearly four concepts every single workday! Why would you contract anyone else?!
All creative professionals have to do a lot of fairly pedestrian work to pay the bills, so when this project came along, we were delighted for the chance to push the creative envelope. Because Etnies is a youth-oriented brand, it welcomes the use of interesting angles, energetic color schemes and gritty materials. Interpreting their identity into structural forms and choosing finishes which could be easily sourced and manufactured is no small feat, but we relished the challenge. Some of our sketches and the resulting renderings are showcased below.
Curves are eye-catching in any form. We felt they fit the Kim Crawford brand quite well when we designed a floor display to showcase their highly rated wines. This design works as a single unit or in pairs to double the capacity.
How do you make your little energy drink bottle stand out against all the visual noise at the register? We addressed the challenge by first considering novel ways to support and showcase the bottles, then interpreted the graphic identity (in this case, gears) into three dimensions.
I've always been a big fan of the Art Nouveau movement, so when I got an opportunity to design some displays for Domaine Ste Michelle sparkling wines some years ago, I was thrilled. These concepts were especially challenging because the lines and shapes which define Art Nouveau have to look as if they were sculpted by hand, but engineering sculptured forms would have been prohibitively expensive. I chose to stick with tubing and wire to evoke the feeling while keeping the complexity to a minimum and leveraging the printed graphics as much as possible. A verdigris powder coat provided a finishing touch. These are some of my favorites.
I love sketches because they are not only a very efficient first step in the design process, they also immediately provide a window into how a designer thinks and solves problems. The below images represent a few examples of our rough ideation sketching over the years. By providing rough thumbnails like these, we are able to quickly establish intent and save our clients significant time and money in the ideation process.
Upscale finishes and expandability characterize these champagne display concepts we created for the Moet and Chandon brand a few years back.
Pepperwood Grove needed ideas for a cost-effective, impactful floor display to drive sales of their boxed wine. This relatively new style of wine packaging provided an opportunity for us to explore some interesting structural solutions. The renderings below represent a handful of the ideas we proposed.
When Jelly Belly wanted a new, eye-catching permanent floor display that would potentially be expandable to accommodate stores with a varying amount of available floor space, we provided them with a number of ideas. Check out the images below to see some of the ideas we came up with. Our 3D models of Jelly Belly products will soon be available on Turbsquid.com. Just search "Jelly Belly" (We may post one of the display models, too).