We created this concept cooler some years ago for a customer who wanted a refrigeration solution which would really stand out from the boring black box coolers that dominate the industry.  The challenge was to create a new look without the liberty of being able to modify the basic structure of a standard cooler.  A plasma ball in the middle of the door injected playfulness and interactivity while playing up the product's selling point.  A version of this design was eventually produced and saw widespread release in the U.S.