The client needed ideas for a floor display that would merchandise a prominent brand of whiskey.  We were asked to provide ideas which would provide strong visual cues reflecting the brand identity, which is at once bohemian, modern, vintage, industrial, rustic, and upscale.  Once the concepts below were considered, a winning idea was chosen, prototyped, approved, and can now be seen in stores worldwide.  The 3D model of the winning idea is available for download here.

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