Few brands have as well-defined an identity as the brand pictured below.  Showcasing this identity while taking into account budget, scale, and structure is not a task for lightweights. It takes years of practice to be able to deliver concepts that hit every mark.  Designers like to complain about the difficulty of providing a fresh, eye-catching designs under such daunting constraints, but often it is precisely these kinds of challenges which ultimately produce the most noteworthy results.  We understand this, and welcome the challenge.  These endcap concepts provide a good example.