Heineken was looking for a bold presence at the bar, but they didn't want to just stick a sign in a frame or print up thousands of fragile table tents that would just get ignored and destroyed in a few days.  They wanted something with longevity that would attract attention and encourage some kind of engagement with the consumer and/or bartender by providing utility.  Collaborating with a long-time display company client company, we designed and illustrated several ideas which showcased the brand with LED lighting while integrating both existing bar accessories like napkin and straw holders as well as providing USB charging ports as a free convenience for bar patrons.