Microdistilleries are gaining popularity in many parts of the country. Harsen’s Island Distillery in Michigan is one of many such startups working hard to grow from a hobbyist’s passion into a bonafide thriving business. They already have a number of spirits pouring in their tasting room, but they reached out to us for some help in the creation of a new sub-brand of spiced spirits in an effort to appeal to a younger demographic and help fuel growth. Leveraging the notoriously big personality of their high-energy sales manager, our collaboration resulted in Angry Joe’s Spiced Rum and Bourbon. We concurrently helped develop the “Hydropure” brand for their proprietary water filtration process which provides the cornerstone of their unique value proposition. These new flavored spirits will be available very soon. Thanks to Jesse Augustine for lending his talent to this project.