A few years ago we were asked to design a flexible system to showcase a range of products for a security camera maker. The market for these products is highly competitive, and the corresponding real estate at retail is naturally very visually crowded and noisy. Our approach was to design displays which contained little or no graphic information in lieu of a simple tablet computer for customer education. Our solutions also featured molded camera base modules with integrated lighting which could be swapped out for easy product changes. A simple and clean two-color treatment with a lot of negative space and a mixture of finishes from glossy to matte helped convey a premium feel. What do you think?

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