Retail is war. If you have a product, and you want a few square feet of space on the floor of a big-box retailer, you have to fight for it. But what if you’re a major beverage company and you’ve already staked your claim in all the places where consumers expect to find you? How do you expand your footprint and boost sales? Back in 2005, we discovered some hidden real estate and provided our client with some new and exciting ways to integrate their products in a completely seamless, flexible, and visually exciting way. The below example was our solution for the gaming department. Constructed of laminated MDF, powder coated steel, edge-lit acrylic, and screened styrene, it featured a floating monitor and an integrated mini fridge to serve up cold single cans.