This image series reveals our design process on the NFL cart we created to showcase Gatorade at Superbowl XXXVII. Click through the images using the arrows or thumbnails to see how we went from original rough ideation sketches to final renderings.
This image series describes our design process for an existing cooler stand which we re-imagined. The existing unit was heavy, ugly, and had a short lifespan. Our solution was lighter, folded flat for easy transport, and had a second life as a comfortable folding chair and cooler that could be used indefinitely.
Designing a golf club display is a huge challenge. For example, the simple act of designing a bracket to hold a wide range of clubs is a challenging design problem in itself. This concept took a lot of research and time to create, but we believe it exceeded all the project parameters and showcased the brand in an impactful way.