Killing it at Retail

How do you create a versatile structure to securely hold, organize, and display energy shots, plus make it easily sit on a counter, hang on the side of a cooler, or attach to a glass door?  Our solution involved a steel ring structure featuring spring clips to grip the product, plus four supports designed to accommodate magnets, suction cups, or rubber feet.  It then completed the look with large interchangeable vacuum-formed icons to trumpet the brand to the consumer.