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My name is Jerry Foster. I’m an industrial designer who specializes in merchandising design and product development. Have a look around. If you need creative help on a project, I’d be delighted to hear from you.

Four Different Ways to Showcase One Wine Brand

Four Different Ways to Showcase One Wine Brand

I dug this one up from deep in the archives and re-rendered it using the latest methods.  I thought it worthwhile because this particular project shows how it is possible to go in some very different directions creatively in spite of the fairly strict parameters that must be followed on these kinds of projects.  All of these concepts are very different, but they all capture the brand essence well by remaining faithful to the clean, simple, premium-looking logo treatment that was used on the bottles.  Providing a few disparate options can really help clients to more precisely define the aesthetic they want their brand to present to consumers at retail.  

Skeleton Chair Concept

Skeleton Chair Concept

Beautiful Beer Branding Raises the Bar

Beautiful Beer Branding Raises the Bar