Stepping up display design for a game-changing walking shoe

When a forward-thinking footwear brand needed to promote their latest innovation—a walking shoe featuring a uniquely contoured sole designed to massage your feet as you walk—we knew this display needed to be as dynamic as the product itself.

We kicked off the project with a round of black-and-white sketches, exploring clean, bold forms that would echo the energy and purpose of the shoe. These initial concepts laid the groundwork for what would evolve into a visually striking counter display that put the sole front and center.

In rounds two and three, we shifted into 3D modeling and high-quality renderings to bring the concept to life with depth, texture, and scale. The goal was to design a display that stopped shoppers in their tracks and made them feel the innovation—before even trying on the shoe.

The client was thrilled with the final results, and we couldn’t be more proud of how this display reflects the product’s purpose: support, movement, and everyday comfort in every step.