We created over 1,016 concepts in 2017. That's nearly four concepts every single workday! Why would you contract anyone else?!
All creative professionals have to do a lot of fairly pedestrian work to pay the bills, so when this project came along, we were delighted for the chance to push the creative envelope. Because Etnies is a youth-oriented brand, it welcomes the use of interesting angles, energetic color schemes and gritty materials. Interpreting their identity into structural forms and choosing finishes which could be easily sourced and manufactured is no small feat, but we relished the challenge. Some of our sketches and the resulting renderings are showcased below.
Curves are eye-catching in any form. We felt they fit the Kim Crawford brand quite well when we designed a floor display to showcase their highly rated wines. This design works as a single unit or in pairs to double the capacity.
How do you make your little energy drink bottle stand out against all the visual noise at the register? We addressed the challenge by first considering novel ways to support and showcase the bottles, then interpreted the graphic identity (in this case, gears) into three dimensions.
I've always been a big fan of the Art Nouveau movement, so when I got an opportunity to design some displays for Domaine Ste Michelle sparkling wines some years ago, I was thrilled. These concepts were especially challenging because the lines and shapes which define Art Nouveau have to look as if they were sculpted by hand, but engineering sculptured forms would have been prohibitively expensive. I chose to stick with tubing and wire to evoke the feeling while keeping the complexity to a minimum and leveraging the printed graphics as much as possible. A verdigris powder coat provided a finishing touch. These are some of my favorites.
I love sketches because they are not only a very efficient first step in the design process, they also immediately provide a window into how a designer thinks and solves problems. The below images represent a few examples of our rough ideation sketching over the years. By providing rough thumbnails like these, we are able to quickly establish intent and save our clients significant time and money in the ideation process.
Upscale finishes and expandability characterize these champagne display concepts we created for the Moet and Chandon brand a few years back.
Pepperwood Grove needed ideas for a cost-effective, impactful floor display to drive sales of their boxed wine. This relatively new style of wine packaging provided an opportunity for us to explore some interesting structural solutions. The renderings below represent a handful of the ideas we proposed.
When Jelly Belly wanted a new, eye-catching permanent floor display that would potentially be expandable to accommodate stores with a varying amount of available floor space, we provided them with a number of ideas. Check out the images below to see some of the ideas we came up with. Our 3D models of Jelly Belly products will soon be available on Turbsquid.com. Just search "Jelly Belly" (We may post one of the display models, too).
The client needed ideas for a floor display that would merchandise a prominent brand of whiskey. We were asked to provide ideas which would provide strong visual cues reflecting the brand identity, which is at once bohemian, modern, vintage, industrial, rustic, and upscale. Once the concepts below were considered, a winning idea was chosen, prototyped, approved, and can now be seen in stores worldwide. The 3D model of the winning idea is available for download here.
A few years ago, I was asked to design a display system for a major retailer which would provide a high-impact, flexible solution for a range of smart home control products. We provided a number of concepts, and eventually one direction was chosen, fabricated, and test marketed. Here are some examples of the work we did.
This one image contains all 1268 concept renderings created by Coyote Concepts in 2016. That's an average of 4.87 concepts every single workday! Why would you contract anyone else?