3 Varietals, 4 Ideas

The challenge of visual merchandising design is to take an existing two-dimensional brand identity and translate it into three dimensions in such a way that it will command attention in store.  For this particular brand it was particularly rewarding, because it is defined by brilliant color and sweeping curves, which are automatically eye-catching.  Thinking up four completely different ways to interpret the identity was not easy, but the client was very happy with the results.  What do you think?