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My name is Jerry Foster. I’m an industrial designer who specializes in merchandising design and product development. Have a look around. If you need creative help on a project, I’d be delighted to hear from you.

Beautiful Beer Branding Raises the Bar

Beautiful Beer Branding Raises the Bar

Major brands know there's a high marketing value in the art of establishing a consumer presence wherever and whenever possible, including (and perhaps especially) locations they may not consciously acknowledge it.  This was our task on this project, specifically targeting restaurant and bar accessories.  Since we're passionate about good design in all forms, we did our best to create pieces which we felt expressed the brand as beautifully and cleanly as possible, while also being a little clever and faithful to their intended function.

Four Different Ways to Showcase One Wine Brand

Four Different Ways to Showcase One Wine Brand

3 Varietals, 4 Ideas

3 Varietals, 4 Ideas