It’s not hard to design a display concept that’s colorful. The real challenge lies in designing one that can actually be manufactured affordably, provide flexibility for a range of store environments and display capacities, and break down and assemble easily and quickly. This was one of our the solutions we provided to a wine company a few years ago. Creating a single, stackable, lightweight module in metal that could be painted or powder coated in a range of colors fit the bill. A few bends in the tubing and a circular plate on each side for branding made it playful and fun.

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