How do you design one display that can be easily and inexpensively updated to showcase wine for various seasons? That was the question we addressed with this display concept for Clos Du Bois wines. Reflecting on their contemporary, european, preppy-casual identity, we designed an arched arbor structure in bleached wood that featured a deck platform and graphic treatments that could be swapped out easily to reflect their various seasonal promotional efforts. This favorite was just one of a number of directions we provided.