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My name is Jerry Foster. I’m an industrial designer who specializes in merchandising design and product development. Have a look around. If you need creative help on a project, I’d be delighted to hear from you.

4 Seasons, 1 Display

4 Seasons, 1 Display

Jerry Foster

How do you design one display that can be easily and inexpensively updated to showcase wine for various seasons? That was the question we addressed with this display concept for Clos Du Bois wines. Reflecting on their contemporary, european, preppy-casual identity, we designed an arched arbor structure in bleached wood that featured a deck platform and graphic treatments that could be swapped out easily to reflect their various seasonal promotional efforts. This favorite was just one of a number of directions we provided.

How do you Create Visual Impact That's Colorful, Flexible, Affordable, and Fun?

How do you Create Visual Impact That's Colorful, Flexible, Affordable, and Fun?
Driving Engagement on the Expo Floor

Driving Engagement on the Expo Floor