My name is Jerry Foster. I’m an industrial designer who specializes in merchandising design and product development. Have a look around. If you need creative help on a project, I’d be delighted to hear from you.
All in floorstand
Doors tend to be very large and heavy objects, so as a product they pose an enormous challenge for display designers. How do you show off as many doors as possible in as small a space as possible? How do you make it flexible/expandable to fit properly in different stores? How do you make it strong and stable?
This client was looking for a floor display to showcase shoes. They needed it to be relatively inexpensive to produce, but also flexible in a way that allowed for a variable number of shoe samples to be displayed. Our solutions utilized modular shelving with a range of attachment methods, as well as interchangeable graphic panels so they could be updated for different product lines in the future. Powder coated metal and laminated MDF structure made them cheap to produce and KD construction kept shipping costs low. What do you think?
