Blending in? Not This Display!

When Freo introduced their innovative custom blender—built to transform premade pods into smoothies, protein shakes, coffee frappes, and more—they needed a countertop display that could both educate and excite. Our task was to create a fixture that showcased the product while telling a clear story about how it works.

The design process began with rough black-and-white sketches, which helped us quickly explore multiple directions. From there, we developed select ideas into 3D renderings and refined them until a final concept emerged: a compact, eye-catching display featuring the blender itself, with boxed product stacked neatly below.

One of the biggest challenges was handling the elaborate infographics provided by the client. To achieve the right balance of clarity and impact, we broke these visuals apart and reassembled them in 3D space, using die-cuts and layered elements to create depth around the physical product sample. The result was a dimensional, story-driven display that guided shoppers seamlessly through the features while keeping Freo—and its colorful pod system—at the center of attention.

A blend of functionality, storytelling, and visual energy—much like the drinks Freo was made to create