My name is Jerry Foster. I’m an industrial designer who specializes in merchandising design and product development. Have a look around. If you need creative help on a project, I’d be delighted to hear from you.
I love sketches because they are not only a very efficient first step in the design process, they also immediately provide a window into how a designer thinks and solves problems. The below images represent a few examples of our rough ideation sketching over the years. By providing rough thumbnails like these, we are able to quickly establish intent and save our clients significant time and money in the ideation process.
Upscale finishes and expandability characterize these champagne display concepts we created for the Moet and Chandon brand a few years back.
Pepperwood Grove needed ideas for a cost-effective, impactful floor display to drive sales of their boxed wine. This relatively new style of wine packaging provided an opportunity for us to explore some interesting structural solutions. The renderings below represent a handful of the ideas we proposed.
When Jelly Belly wanted a new, eye-catching permanent floor display that would potentially be expandable to accommodate stores with a varying amount of available floor space, we provided them with a number of ideas. Check out the images below to see some of the ideas we came up with. Our 3D models of Jelly Belly products will soon be available on Turbsquid.com. Just search "Jelly Belly" (We may post one of the display models, too).
The client needed ideas for a floor display that would merchandise a prominent brand of whiskey. We were asked to provide ideas which would provide strong visual cues reflecting the brand identity, which is at once bohemian, modern, vintage, industrial, rustic, and upscale. Once the concepts below were considered, a winning idea was chosen, prototyped, approved, and can now be seen in stores worldwid
Fun project from way back in 2007. We had to design a countertop 1.5L bottle glorifier in the Art Deco style for Automoto wines. This was the result. The 3D model is available at Turbosquid.com. Just search "Automoto"
A few years ago, I was asked to design a display system for a major retailer which would provide a high-impact, flexible solution for a range of smart home control products. We provided a number of concepts, and eventually one direction was chosen, fabricated, and test marketed. Here are some examples of the work we did.
We designed this event bar so that it would fold up small for easy transport. It features large lockable casters that accommodate almost any terrain, and areas underneath each wing for rolling barrel coolers.
We designed this event bar for Penfold's Wine such that it would be easy to ship and set up in different locations. It features plenty of storage behind, magnets that easily secure the sections together, wheels so it can be moved easily, and a removable clear top so that the promotional graphics can be switched out as desired. The pieces can also be used individually in smaller spaces.
This table was produced by IDW as a promotional furniture piece for various venues. A range of finishes and materials set off the brand and impart a high-end look and feel, and ease of assembly was addressed for easy shipping and setup.
We designed this wire display with a slim profile to fit into narrow spaces in convenience stores.
This animation shows a variety of concepts we created for a floor display which would feature a variety of both cold and ambient energy drinks. A production version was eventually built based upon one of these designs.
For today's blog post I pulled up a tea accessories display I created for a large client back in 2006. This one was fun because, as is often the case with POP design, I had the chance to play furniture designer.
We created this concept cooler some years ago for a customer who wanted a refrigeration solution which would really stand out from the boring black box coolers that dominate the industry. The challenge was to create a new look without the liberty of being able to modify the basic structure of a standard cooler. A plasma ball in the middle of the door injected playfulness and interactivity while playing up the product's selling poi
It's always fun to interpret the graphic identity of a given brand as a sculptural form. In this case, the client wanted their branding reflected in the form of a cooler handle. These are a few of the ideas we provided.
Designed for use in salons, this mobile workstation contained swing out bins and an array of optional add-on components to make it the ideal tool chest for hairstylists.
How do you design a compact cooler to serve up one cold energy shot at at time to deter theft? That was our challenge with this project. The solution was to use thermoelectric cooling in a molded housing and a cleverly designed rotating dispenser that only allows the consumer access to one shot at a time. The shots are restocked by the clerk via a hinged locking lid. Serpentine channels inside feed the shots down into one of the two dispensing barrels, which also make a clicking noise to alert the clerk that the product is being dispensed.
Our rigid, lightweight and unique iPad sleeve is made of sustainable aluminum and bamboo. The integrated slot shows off the Apple logo and also provides a very simple method to support the device for use in landscape or portrait mode.
Created to showcase the new look and feel of Coke's aluminum bottle design, this countertop display showcased the product by floating the bottles off the base and lighting them from underneath. The silver finish was intended to provide a neutral, high-end backdrop and help the bottle graphics stand out. Green glass was a visual callback to the traditional Coke bottle.
